Hi – I have just returned from the annual BALLE conference in Buffalo, NY, dubbed by Business Week as “a Davos for Main Street.” It was a fantastic meeting. Several long-time members of these annual gatherings described this one as a watershed that felt different and opened up new spaces of connection and possibility. What is it that made this one different? I asked. Here are some of the themes that I heard folks describe in answering this question and in reflecting on the meeting as a whole:
• Linking the new economy and the local economy with the deeper issues of personal transformation and spirituality
• Treating the whole set of acupuncture points that the new economy movement is focusing on (money, food, place, ownership, technology, entrepreneurship, leadership, collaborative consumption, etc.) as a set of interrelated issues that need to be addressed as a whole
• Linking the discourse of economic transformation with the transformation and evolution of economy theory from “ego-system awareness” (neoclassical economic theory) to “eco-system awareness” (something that we try to articulate in our new book, which was also launched at this event)
• Reconstructing the evolution of the economy and the evolution of economic thought as the embodiment of an evolving consciousness from ego-system to eco-system awareness.
The speakers at the meeting were extremely inspiring. Janine Benyus, founder of Biomimicry 3.8, talked about ecological performance standards for cities and about safe, circular, local productions. Judy Wicks, co-founder of BALLE, talked about two patterns of growth: as an invasive species (examples: McDonald’s, Coca-Cola) or as a place-based eco-system that builds self-reliance and resilience for all (example: Zingerman). Nipun Mehta, founder of ServiceSpace, shared some amazing stories that exemplify the transformative power of generative generosity. Michelle Long, Executive Director of BALLE, talked about the “me to we” movement, about leading through love—changing the world by opening your heart. Eileen Fisher, founder of Eileen Fisher Inc., talked about the power of awakening the deeper sources creativity as a new starting point for change that puts individual transformation first.
And on and on… A wonderful web of connections. And yes, this meeting tells all of us that something very important is happening on planet earth right now. It’s a moment of slowing down and sometimes disruption that creates a new space of awareness among, around, and within us. This moment calls for our attention… now!
We will take all these sparks — and others from other countries — to the next level of manifestation at our upcoming Global Presencing Forum on Transforming Ego-system to Eco-system Economies here in Boston at MIT. We are in the final stage of figuring out the date and will announce it in about a week or two…
We just returned from a one-week deep dive in Bhutan, where we went to learn about the Bhutanese approach to Gross National Happiness (GNH). “We” were the participants in the Global Well-being & GNH Lab — an innovation collaborative that brings together change-makers working in government, business, and civil society from Bhutan, Brazil, China, India, Sri Lanka, the United States, and Europe. (The Lab is co-sponsored by PI, the GIZ Global Leadership Academy, and the GNH Center in Bhutan.) The deep dive in Bhutan was an eye-opening and awareness-expanding experience.
Here are a few observations.
Four levels of GNH
What is GNH and how does it work? Contrary to Western perceptions, GNH has nothing to do with the feel-good type of happiness. It is grounded in the Buddhist concept of compassion, of enhancing the happiness of all beings. Last week we heard the concept of GNH being used and referred to in at least four different ways:
1. As an index. The index is developed from 33 indicators that make the actual well-being of the population much more visible in the following nine domains:
o Psychological well-being
o Time use
o Cultural diversity and resilience
o Good governance
o Community vitality
o Ecological diversity and resilience
o Living standard
2. As a process and policy screening tool. All new policies and regulations in Bhutan are tested and reviewed for their impact on the well-being of people in the above nine domains;
3. As a development strategy. The country aspires to depart from the Western consumerism-based development models through an alternative economic paradigm that better balances the material, social, and the spiritual dimensions of well-being;
4. As a mindset of mindfulness. Mindfulness cultivates a positive attitude toward the world and the ability to become aware of oneself.
Western alternative indicators for measuring economic progress, such as the Genuine Progress Indicator (GPI), often lack the teeth to influence actual policymaking. But the Bhutanese approach to GNH is full of very tangible effects on a policy level. A few examples: Bhutanese citizens enjoy free education and free healthcare services and a literacy rate close to 100%; 80% of the country is covered by forest, 50% of which is protected; Bhutan bans advertising in public places; it has implemented policies for achieving 100% organic farming by 2020; it limits the import of cars and helicopters; it puts a very high priority on the well-being of animals; and, for GNH considerations, it did not join the World Trade Organization (WTO).
Not everyone will agree with these GNH-informed choices. But no one can say that GNH is just about feeling good. In fact, the opposite tends to be true. GNH has had much more influence on real policy choices than any other alternative economic progress indicator to date.
The power of leadership
How is it possible that a tiny and poor country like Bhutan can be so much more innovative in creating alternatives to GDP than all the other much more resource-rich countries of the world combined? Because of leadership. GNH in Bhutan is not, like in the West, a bottom-up movement. It’s the result of enlightened top-down leadership. Jigmi Y. Thinley, the Prime Minister, explains why he sees alternatives where other world leaders tend to see none.
“The GDP led development model that compels boundless growth on a planet with limited resources no longer makes economic sense. It is the cause of our irresponsible, immoral, and self-destructive actions. Irresponsible, because we extract, produce, consume, and waste ever more, even as natural resources are rapidly depleting. Immoral and unethical because [we have] consumed far beyond our share of natural wealth… Self destructive, because, aided by technology, we are bringing about the collapse of our ecological life support systems. Having far outlived its usefulness, our fundamentally flawed economic arrangement has itself become the cause of all problems. Within its framework, there lies no solution to the economic, ecological, social, and security crises that plague the world today and threaten to consume humanity.” (UN Head Quarters, New York, 2nd April, 2012)
When was the last time you heard a Prime Minister (or any politician) being so outspoken and clear?
The power of entrepreneurship
GNH in Bhutan originated from the top. But it is also starting to grow bottom-up. We visited some of these social mission driven enterprises during the week. One of these learning journeys took us to the startup company Greener Way, an organization that has managed to change the face of the country in the area of recycling and waste management.
The idea for this company was planted a few years back in a student dorm, over a bottle of wine and some very inspired conversations among fellow students. Then, a small core group of them committed themselves to creating Bhutan’s first recycling firm. Over the years, with lots of support from family, friends, agencies, and donors, as well as waste generators, the group succeeded in creating Bhutan’s first waste management and recycling firm in the capital city of Bhutan, Thimphu. For more detail Picture: Karma Yonten, CEO (and Lab participant), Greener Way
The power of place
From the moment you arrive in Bhutan, located in the Himalayas between China and India, you can sense that it is a special place. You feel the presence of humanity in a more profound way than you do in other places. It’s as if Bhutan was a little island that globalization and Western materialism has not yet penetrated. Going to a place like this can make us question our lives on a deeper level. Who are we as human beings? What is our role and purpose? What kind of progress do we want to create? What kind of planet do we want to leave behind?
We reflected on these questions when we took a day in order to hike to Tiger’s Nest, one of the most sacred places in Bhutan (picture). On the way back, each of us took a couple of hours of solo time, in order to listen to our own emerging thoughts about those deeper questions. What is it that we are called to do now?
Prototyping to explore the future by doing
On our final two days in Bhutan we formed prototyping teams to explore the future by doing. The teams we created include a GNH Business Lab, a team to implement and scale a GPI indicator system across individual states in the U. S., a team that focuses on wellbeing and the informal economy in India, and a team that focuses on co-creating a web of Transformation Hubs in several parts of the world.
In the GNH Business Lab, for example, we developed an intention of reframing business in terms of being part of a larger social movement that then gives rise to new forms of eco-system wide wellbeing and related business opportunities. Our team includes entrepreneurs, social entrepreneurs, and senior business and government leaders from Bhutan, Brazil, and the United States. In the following six months we will prototype and scale a co-creative eco-system engagement strategy that will be tested in Bhutan, Brazil, and the United States. More to come…
SEWA: Self-Employed Women’s Association
Another of the prototyping initiatives asks the question, What development does India need to maximize the well-being of its people? It involves SEWA, Oxfam, and some company partners and focuses on linking micro, meso, and macro perspectives in order to empower young people in the informal sector as part of a broader discussion of the kinds of development India needs to maximize the well-being of all of its people.
On the trip home, some of us visited SEWA and its core leadership team in Ahmedabad. It was a very moving experience. Founded 40 years ago, SEWA today is one of the most significant and highest-impact NGOs on the planet. Its 1.7 million members all come from the informal economy. The informal economy in India is not exactly small — it represents 93% of the workforce in India. In spite of its significance for well-being in India, the informal economy remains largely invisible.
We were impressed during the SEWA visit with the positive approach to the future and to each other that the circles of SEWA leadership displayed (picture).
Despite daunting challenges, the collective will and spirit of change seemed more powerful than in most other places we have been to before. The prototype with SEWA and Oxfam will focus on reinventing SEWA’s approach in order to make it more relevant to the aspirations and needs of the next generation of women leaders in India’s informal economy. As one of them said in our conversations: “We aspire to create a different type of company. Not the old-style business corporation. But another one that is more cooperative, more creative, and more shared. We don’t want to replicate the old model. We want to create something new.”
Back home in Boston, I feel inspired and humbled by these connections and initiatives from around the world that aim at the very same thing: to shift the economy from ego (me) to eco (wellbeing of all). Its a movement in the making. Its a global field of inspired connections that grows, widens, and deepens every single day. Where and when do you feel connected to that movement? What initiatives do you see and what seed ideas do you carry that may be relevant here?
(see also next blog entry: opening remarks in bhutan, GLobal Wellbeing and GNH Lab)
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